Spec Finish

Educational It’s easy to get caught up in our day-to-day business and neglect digital profiles as we just try to keep the plates spinning however in 2023 and after the rise of TikTok, and the transition of habits after the pandemic it’s hard to ignore its significance. WHY SOCIAL MEDIA IS IMPORTANT FOR CONSTRUCTION BUSINESSES 16 www.thefis.org H ERE Oscar Venus , Social Media expert at FIS, explores social media being an important tool to engage with your customers, build on the brand, and promote services. Social media platforms allow you to showcase your work and share updates about the business. Additionally, it provides an opportunity to target potential customers, allowing you to reach a wider audience and generatemore leads. Social media can also help to establish trust and credibility, as your customers can read reviews and see first-hand photos of construction projects. The biggest challenge businesses have is getting started and staying consistent. What do you post?When do you post it? And where? This can quickly lead you down the rabbit hole and businesses decide against it altogether, or even worse do it for a week or two, put it down, and leave pages looking sorry and unloved. An organisation’s social media channels should act as an extension of the business and therefore look and feel how you want the business to. Approachable simple language that prompts your audience to engage with you is the best place to start. This leads us to the question of what to post? Construction businesses can post a variety of content to their social media accounts, depending on their goals and objectives. Some ideas include: • Showcase photos of current and completed projects • Share articles related to the construction industry • Highlight employee achievements • Post safety tips • Provide a behind-the-scenes glimpse of the company Oscar Venus, FIS Social Media and Content Executive