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28 Summer 2022 PEOPLE AND APPOINTMENTS EMPOWERING WOMEN IN THE WORKPLACE: PHYLLIS’SAPPOINTMENT CHALLENGES THE NORM Irish equipment rental specialist Dromad Hire has appointed Phyllis O’Brien as its Regional Workshop and Fleet Manager. The multi award-winning Irish firm puts a strong focus on promoting equality in the workplace, with a large percentage of female employees now holding positions in both supervisory and managerial roles. It is keen to show that it believes in encouraging more women into what has traditionally been a male-dominated industry, and it hopes Phyllis’s appointment will give more women the incentive to excel within the industry. Phyllis has an in-depth knowledge of the hire industry having worked with Dromad for the past six years behind the scenes as Accounts Administrator. Her dedication and determination to progress in the company didn’t go unnoticed as management observed, encouraged and mentored her. Phyllis said: “Since commencing my career, I have been encouraged to challenge myself and to continue to advance and develop by taking on different roles and opportunities. I always knew I wanted to have a challenging job and that each day would be different. “Throughout my journey so far with Dromad, I have been lucky to work with a number of role models, both male and female in management functions. I found my female role models to be encouraging and extremely positive in progressing in what is generally a male- dominated environment. These are wonderful characteristics to have and we need more individuals like this in the hire industry. This influence and support has helped me to take on my new challenge with confidence.” << KUBOTA UK ANNOUNCES ROB WHITE AS NEW DIVISION MANAGER FOR CONSTRUCTION Manufacturer of construction machinery solutions, Kubota UK, has announced a major strategic appointment. Industry-experienced and well-known, Rob White has joined the company as its new Divisional Manager, Construction, for the UK and Ireland. Rob started his journey in construction at JCB in 1996, where he was immediately involved in mini-excavators as a product specialist and then went on to hold senior sales and marketing positions. Now, with more than 25 years’ experience in the construction and groundcare industries, the new Division Manager is looking to use his extensive knowledge of the UK and Ireland markets to the benefit of Kubota. “I am looking forward to working with my team, our customers, and the fantastic Kubota dealer network as we continue to deliver growth for mini-excavators, tracked dumpers and compact loaders,” he said. “There are exciting times ahead as we look to launch new technologies into the market, all of which will be focused on providing industry-specific solutions.” The appointment comes as Kubota UK celebrates 25 years at the forefront of the mini-excavator industry in the UK and Ireland. Activities to highlight the milestone are well underway, with more being announced throughout the year.