Potato Review

4 POTATO REVIEW MARCH/APRIL 2023 NEWS Editor Stephanie Cornwall 01778 395055 stephanie.cornwall@warnersgroup.co.uk Advertising Manager eresa Geeson 01778 392046 theresag@warnersgroup.co.uk Publisher Juliet Loiselle 01778 391067 Julietl@warnersgroup.co.uk Design Dean Cole deanc@warnersgroup.co.uk Subscriptions 01778 392464 subscriptions@warnersgroup.co.uk Subscriptions & advertising copy Potato Review, Warners Group Publications, e Maltings, West Street, Bourne, PE10 9PH www.potatoreview.com ISSN 0961–7655 © AREMI Ltd 2018 e publishers are not necessarily in agreement with opinions expressed in this journal. No responsibility can be accepted for statements made by contributors or advertisers. POTATO REVIEW is published by: Warners Group Publications, e Maltings, West Street, Bourne, PE10 9PH Printed by Warners (Midlands) Plc Manor Lane, Bourne, Lincs. PE10 9PH March/April 2023 PRINTED BY WARNERS 01778 395111 First GBP boardmeeting held: Industry urged to join THE first board meeting of the newly- formed GB Potatoes (GBP) has now taken place, with members putting in place the governance required for the organisation, as well as starting to bring together ideas for what it should focus on. As reported in January’s Potato Review , the organisation has been formed by representatives from across the British potato industry and the board includes some members of the original working group. Inaugural Chairman Mark Taylor explained that for the organisation to be able to represent the industry with authority, the number of members needs to demonstrate that the group has a mandate for representation. “GB Potato has the opportunity to raise political awareness in a way no other existing body can do today,” he said. “We must make the voice of the potato sector heard. We are not just facing a ‘single issue’ but an increasingly long list of pressures and impacts that potentially will change UK potato production forever. We need to act as a collective group now.” Since the demise of AHDB Potatoes, there is a need for a voice within the potato industry that can represent all areas but without the statutory levy, he said, in urging people to sign up. “GB Potatoes aims to become that voice and to act as a hub to facilitate communication, provide a platform for members to work in partnership and to defend the reputation of the industry. To do this, we need growers and other industry partners to sign up now.” The organisation will act as a hub to facilitate communication, provide a platform for members to work in partnership and to defend the reputation of the industry. “Waiting to see how it goes will not work, as without the membership it cannot exist. It is a chicken and egg situation where in order to achieve our aims we need to have su—cient membership. Without that membership we cannot achieve anything.” For more details and to register, visit https://www.gb-potatoes.co.uk . Product launched tomeet consumers ‘sensory’ demands LAMB Weston’s newly-launched product, REALLY Crunchy Fries, has been created in response to a growing demand for sensory dining experiences and sustainable ingredients according to the company’s UK Marketing Manager, Pete Evans. “Expectations on foodservice operators have never been higher,” he said, adding: “Every element of a dish needs to deliver a great quality sensory experience that goes beyond just taste.” “We are not just facing a ‘single issue’ but an increasingly long list of pressures and impacts that potentially will change UK potato production forever.”