Potato Review

12 POTATO REVIEW SEPTEMBER/OCTOBER NPI AWARDS FINALISTS IN ALPHABETICAL ORDER MACHINERY MADE WITH PASSION AND DEDICATION Agrimech (nominated for a Machinery Award) What the nominees say: “It has been a pleasure buying this equipment from a company who care, constantly seeking the best and always with you in the event of a problem.” AHDB (nominated for a Marketing Award) What the nominees say: “Consumers within the target audience (25-34 year old women) were all noted to have increased their perceptions of fresh potatoes throughout the campaign, with levels of understanding around health messages showing signi cant year on year uplifts.” Andrew Francis/ Elveden Estate (nominated for a Grower Award) What the nominees say: “Andrew and his sta have committed a great deal of time, e ort and funding to support a series of investigations into irrigation scheduling, soil moisture measurement and varietal responses to water and nutrient management.” Andy Alexander (nominated for an Agronomy Award) What the nominees say: “I am sure I am just one of many individuals and companies who have bene ted from Andy’s in depth knowledge and generosity with his time over the years.” “Andy has had input to numerous industry committees and groups which have been in uential in maintaining tools of production and driving stewardship and good practice.” Belchim (nominated for a Marketing Award) What the nominees say: “Belchim’s bold investment in a technical trade-stand sent a clear message that Belchim are committed to innovation and solving the problems facing modern agriculture.” BenMitchell (nominated for an Agronomy Award) What the nominees say: “Ben’s skills are recognised by our growers across the South West grower group. He is trusted and relied upon.” “Dealing with the challenges of the 2018 crop head-on through early intervention and great communication skills, Ben maintained continuity of supply at a price and quality that was acceptable.” Arbikie Highland Estate (nominated for a Marketing Award) What the nominees say: “Arbikie has led the way - as more and more people become aware of how their ( food and) drinks are produced, the creation of spirits using homegrown, local and sustainable ingredients has boomed across the country.” Brillopack (nominated for two Machinery Awards) What the nominees say: “ e strength of the approach lies in its optimisation of manual human labour rather than trying to replace it completely. is gives a best of both worlds scenario along with reduced damage to product.” “ e true measure of Brillopak’s solution has been the almost immediate improvements to our OEE. Brillopak clearly understands how critical production schedules are to getting potatoes packed and looking good on retail shelves.”